关键词: 媒介地理学, 红土地电影, 叙事机制, 传播策略

Abstract: The Red Land films,which are shouldering the national mission of writing and recognizing the construction of history,strive to ponder the inheritance and evolution of the narrative theme in the typological and plural scales.The traditional narrative themes generally continue in the three categories red,green,and ancient.The innovation and expansion of narrative themes in the era of media fusion are mainly manifested in two ways one is classic remakes that reflect the narrative characteristics of different eras,the other is clever weaving and multi-dimensional retelling of classic materials based on different narrative methods.For character modeling,a variety of narrative strategies are comprehensively used,such as the hinting and bonding of proper names,the hierarchical contrasting narrative method,and the round character modeling method under the collision of a specific environment,so as to create groups of portraits that meets the audience’s aesthetics and expectations.In terms of communication strategy,it organically integrates the media platforms of newspapers,terminals,Internet,micro medias and so on with different transmission characteristics,so as to exert a joint force during the whole process of production and transmission.It is expected to skillfully use the full-text narrative techniques in order to produce a multi-voice synergistic resonance transmission effect.

Key words: media geography, red land film, narrative mechanism, communication strategy