Abstract: The value realization of agro-ecological products is an essential requirement for promoting rural revitalization and achieving high-quality development. As a new form of productivity development in the new era, the new quality productivity empowers the logical sorting, mechanism deconstruction, and path exploration of the value realization of agricultural ecological product, which helps to create a new situation for rural revitalization. Based on theoretical logic, value logic, and practical logic, this paper deconstructs the mechanism of how new quality productivity empowers the production, distribution, exchange, and consumption of agricultural ecological products from the perspective of technology-factor-industry. It further proposes a path for empowering the value realization of agricultural ecological products with new quality productivity: In the production process, to strengthen the research, development, promotion and application of the green and digital technologies; in the allocation process, to strengthen the research, development and investment in investigation and monitoring technology and value accounting technology; in the exchange process, to improve the quality of data element supply and establish a data sharing platform; in the consumption sector, to optimize industrial layout and promote deep integration of industries.

Key words: agro-ecological products value realization, new-quality productivity, basic logic, action mechanism, key pathway