Research on the Occurrence Mechanism of Residential Energy-Saving Investment Behaviors of Rural Residents

Abstract

Abstract: Architecture is one of the key fields of energy-saving, building energy conservation can continuously and effectively save energy. Based on the survey data of rural residents in Jiangxi Province, this paper conducts a regression analysis of the occurrence mechanism of the energy-saving investment behavior of rural residents in their residential buildings by employing the regression analysis method and the interpretive structural modeling (ISM). The results show that, energy saving habits, energy saving intention, Chinese traditional culture value, shame culture, descriptive norms and command-control policies have a significant impact on rural residents' energy-saving residential investment behavior. Among them, energy saving intention and command-control policies are the surface direct influencing factors, energy saving habits, Chinese traditional culture value, shame culture and descriptive norms are the deep root factors.

Key words: rural residents, residential energy-saving investment behavior, occurrence mechanism

CLC Number:

F323.214

LI Shi-cai, LIU Chang-jin, TENG Yu-hua. Research on the Occurrence Mechanism of Residential Energy-Saving Investment Behaviors of Rural Residents[J]. Journal of Jiangxi University of Finance and Economics, 2020, 0(2): 76-85.

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