Abstract: As one of the emerging industries with greatest potential for development in Jiangxi’s economic development, the ceramic creative cultural industry in Jiangxi is the main force in the transformation of economic growth mode and the adjustment of the industrial structure, as well as one of the key strategies to seize the commanding heights for the future development of Jiangxi. The main problems hindering the development of the cultural and creative industry of Jiangxi ceramics are the lack of demand and supply, the lack of awareness of intellectual property protection, and the need to improve the economic policy environment. The government should start its work from such aspects as reforming the management system, changing the ideas, setting up the cooperation platform, training the personnel, and protecting intellectual properties, then focus on the creation of the ceramic cultural and creative industry, including a base for the ceramics cultural and creative industry, a base for the research and development of the international prize-winning porcelain products with the traditional porcelain craft and an exhibition garden of the history and culture of royal kilns.

Key words: creative economics; creative cultural industries; ceramic cultural industry