关键词: 资本下乡, 村企关系, 乡村振兴

Abstract: Capital going to the countryside is an important driving force to comprehensively promote rural revitalization and consolidate the basic position of agriculture. In reality, enterprises with capital going to the countryside also encounter various development problems and difficulties. Previous studies have discussed the social basis of capital going to the countryside and the adverse impact of insufficient interaction between foreign capital and local society on the operation and development of enterprises going to the countryside from the perspective of sociology, but its specific process, logic and mechanism have yet to be revealed. Taking the tea industry project of H Company in Z Village with foreign capital as an example, this study conducts an in-depth investigation of the interaction process between villages and enterprises, as well as the behavioral logic and mechanism behind it, so as to understand and explain why it is difficult for the enterprise with capital to the countryside to interact with the villages, why the cooperation between the villages and enterprises would fall into an impasse or dilemma, as well as whose impact on the sustainable development of enterprises. The findings show that there are fundamental differences in the action logic of building the relationship between the villages and enterprises. The foreign capital is mainly the instrumental rationality of the economic man, upholding the power logic and elite orientation; while the village has both the interest oriented instrumental rationality and the value rationality that hopes to build the village well. The two sides can still cooperate during the process of expanding the enterprise. However, when H Company is determined to become stronger and ignores the benefit and emotional sharing of the reciprocity with the village, the rationality of the enterprise capital and the reciprocal and moral needs of Z Village would have difficult differences, and the cooperation between the village and the enterprise would begin to fall into dilemma. In order to solve the dilemma of the village-enterprise relationship faced by the capital going to countryside, it is necessary to take corresponding measures, so as to give better play to the role and contribution of the capital going to the countryside in comprehensively promoting rural revitalization and facilitating common prosperity.

Key words: capital going to the countryside, the relationship between villages and enterprises, rural revitalization