关键词: “双碳”目标关注, 绿色创新使命感, 市场绿色压力感知, 突破式绿色创新, 知识权力

Abstract: The“dual carbon”goals put forward new requirements for enterprise to conduct green innovations. The break-through green innovation plays an important role in promoting the achievement of the“dual carbon”goals, as it faces the breakthroughs in green technology and the crossing of green technology tracks. However, current studies have not fully focused on how to trigger breakthrough green innovations in enterprises in the context of the“dual carbon”goals. To this end, by adopting the stimulus-organism-response (SOR) theoretical framework and making use of the questionnaire survey data from 287 manufacturing enterprises, this paper explores the impact mechanism of “dual carbon”goals focus - enterprise dual perception - enterprise radical green innovation, and analyzes the moderating role of knowledge power in it. The empirical results show that the “dual carbon”goal focus has a positive impact on enterprise radical green innovation, and the enterprise green innovation mission and market green pressure perception play a mediating role between the two. Knowledge power exhibits a differentiated regulatory effect, positively regulating the relationship between the focus on“dual carbon”goals and the sense of green innovation mission, while negatively regulating the relationship between the focus on“dual carbon”goals and the perception of market green pressure. The above research conclusion opens the black box of the impact mechanism of the “dual carbon”goal focus on enterprise radical green innovation, and provides an important reference for the triggering of enterprise radical green innovation under the“dual carbon”goals.

Key words: “dual carbon”goal focus, green innovation mission, market green pressure perception, radical green innovation, knowledge power