双重绩效反馈对企业国际化速度的影响

当代财经 ›› 2023, Vol. 0 ›› Issue (10): 97-108.

双重绩效反馈对企业国际化速度的影响

吴建祖¹, 金敖²

1.兰州大学管理学院,甘肃兰州 730000;
2.浙江大学管理学院,浙江杭州 310058

收稿日期:2023-02-18 修回日期:2023-04-06 出版日期:2023-10-15 发布日期:2023-10-09
通讯作者: 金敖,浙江大学博士研究生,主要从事战略管理研究,联系方式jinao@zju.edu.cn。
作者简介:吴建祖,兰州大学教授,博士生导师,管理学博士,主要从事战略管理研究。
基金资助:
国家自然科学基金面上项目“基于注意力基础观的企业环境战略研究：混合方法的视角”（71972094）

The Impact of Dual Performance Feedback on Internationalization Speed of Firms

WU Jian-zu¹, JIN Ao²

1. Lanzhou University, Lanzhou 730000;
2. Zhejiang University, Hangzhou 310058, China

Received:2023-02-18 Revised:2023-04-06 Online:2023-10-15 Published:2023-10-09

摘要/Abstract

摘要： 绩效反馈通过改变管理者对风险的态度影响企业国际化速度。现有研究主要从企业行为理论的视角关注以单一期望目标为参照的绩效反馈影响,忽略了基于历史期望和社会期望的双重绩效反馈作用,以及管理者的自我服务动机。结合企业行为理论和管理者自我服务动机,推断双重绩效反馈通过影响企业快速国际化的动因及其强度变化而改变企业国际化速度。以2009—2018年A股制造业上市企业为研究对象的实证结果表明,在一致的历史绩效反馈和社会绩效反馈交互影响下,企业国际化速度加快。一方面,双重消极反馈促使管理者问题搜寻强度的增加,将快速国际化视为问题的解决方案,形成“穷则思变”的快速国际化动因;另一方面,双重积极反馈促进管理者自我效能提升,将快速国际化视为实现持续增长的手段,形成“富而思进”的快速国际化动因。在不一致的历史绩效反馈和社会绩效反馈交互影响下,“穷则思变”和“富而思进”的动因强度均降低,企业国际化速度减慢。因此,在国际化战略决策中,注重双重绩效反馈提供的参照作用以及管理者问题搜寻与自我服务的互动影响,有助于企业更好地应对国际化的风险和机遇。

关键词: 双重绩效反馈, 企业国际化速度, 企业行为理论, 自我服务

Abstract: The existing researches mainly focus on the impact of performance feedback based on a single expected goal from the perspective of corporate behavior theory, neglecting the dual performance feedback effects based on historical and social expectations, as well as the self-serving motivation of managers. Based on the theory of corporate behavior and theself-serving motivation of managers, this paper infers that the dual performance feedback changes the speed of enterprise internationalization by influencing the motivation and intensity of their rapid internationalization. This paper conducts an empirical study with A-share manufacturing listed companies from 2009 to 2018 as research objects. The findings show that under the mutual influence of consistent historical and social performance feedback, the internationalization speed of enterprises accelerates. On the one hand, the dual negative feedback has led to an increase in the intensity of problem search among managers, viewing the rapid internationalization as a solution to problems, thereby forming a rapid internationalization motivation of“poverty leads to change” on the other hand, the dual positive feedback promotes the improvement of managers’ self-efficacy, viewing the rapid internationalization as a means to achieve sustained growth, thereby forming a rapid internationalization motivation of“being rich and more ambitious”. Under the interactive influence of inconsistent historical performance feedback and social performance feedback, the driving forces of“poverty leads to change”and“wealth leads to progress”both decrease in intensity, and the internationalization speed of enterprises slows down. Therefore, in international strategic decision-making, focusing on the reference role provided by the dual performance feedback and the interactive impact of manager problem search and self service can help enterprises to better cope with the risks and opportunities of internationalization.

Key words: dual performance feedback, internationalization speed of enterprises, corporate behavioral theory, self-serving

中图分类号:

F272.3

吴建祖, 金敖. 双重绩效反馈对企业国际化速度的影响[J]. 当代财经, 2023, 0(10): 97-108.

WU Jian-zu, JIN Ao. The Impact of Dual Performance Feedback on Internationalization Speed of Firms[J]. Contemporary Finance & Economics, 2023, 0(10): 97-108.

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