绿色创新企业如何突破“绿色陷阱”：机缘巧合与绿色合法性的作用

当代财经 ›› 2022, Vol. 0 ›› Issue (11): 76-86.

绿色创新企业如何突破“绿色陷阱”：机缘巧合与绿色合法性的作用

王健¹, 黄群慧²

1.宁波大学商学院,宁波浙江 315211;
2.中国社会科学院经济研究所,北京 100836

收稿日期:2021-12-27 修回日期:2022-08-20 出版日期:2022-11-15 发布日期:2022-12-16
通讯作者: 王健,宁波大学讲师,博士,主要从事创新管理研究,联系方式 flymoon1314@163.com。
作者简介:黄群慧,中国社会科学院研究员,博士生导师,博士,主要从事企业管理与产业经济研究。
基金资助:
国家自然科学基金面上项目“最优区分视角下后发企业超越追赶的机制研究”（72172068）

How Can Green Innovative Enterprises Break out of the“Green Trap”: The Roles of Serendipity and Green Legitimacy

WANG Jian¹, HUANG Qun-hui²

1. Ningbo University, Ningbo 315211;
2. Institute of Economics, CASS, Beijing 100836, China

Received:2021-12-27 Revised:2022-08-20 Online:2022-11-15 Published:2022-12-16

摘要/Abstract

摘要： 绿色创新的企业经常会陷入“绿色陷阱”之中,但现有研究很少关注企业如何突破“绿色陷阱”的问题。为此,以东部沿海地区的206家制造业企业为样本,结合机缘巧合和绿色合法性构建绿色创新对企业绩效影响的机制模型,并分析手段导向在其中发挥的调节作用。研究发现：绿色创新对企业绩效并无直接影响,但可以通过促进机缘巧合间接地对企业绩效产生积极作用;手段导向在绿色创新与机缘巧合的关系之间发挥着正向调节作用;在绿色合法性的作用下,绿色创新会带来企业绩效的提升。本文的研究结论推动了机缘巧合理论在国内的发展,对企业如何突破“绿色陷阱”具有重要启示意义。

关键词: 绿色创新, 机缘巧合, 企业绩效, 绿色合法性, 手段导向

Abstract: Green innovative enterprises often fall into the“green trap”, but the existing research literatures seldom pay attention to how to break out of the“green trap”. Therefore, taking 206 manufacturing enterprises in the eastern coastal area as samples, this paper constructs a mechanism model of the impact of green innovation on enterprise performance by combining the serendipity and the green legitimacy. Then it analyzes the adjusting role of the orientation of means in it. The findings show that green innovation has no direct impact on corporate performance, but it can indirectly exert a positive effect on corporate performance by promoting serendipity. The orientation of means plays a positive moderating role between green innovation and serendipity. Under the effect of green legitimacy, green innovation can bring about the improvement of corporate performance. This research conclusion can promote the development of the serendipity theory in China, and provides important enlightenment on how companies can break out of the“green trap”.

Key words: green innovation, serendipity, enterprise performance, green legitimacy, orientation of means

中图分类号:

F270

王健, 黄群慧. 绿色创新企业如何突破“绿色陷阱”：机缘巧合与绿色合法性的作用[J]. 当代财经, 2022, 0(11): 76-86.

WANG Jian, HUANG Qun-hui. How Can Green Innovative Enterprises Break out of the“Green Trap”: The Roles of Serendipity and Green Legitimacy[J]. Contemporary Finance & Economics, 2022, 0(11): 76-86.

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