Abstract: Agricultural cultural heritage is a complex system formed through long-term agricultural practices that integrates production, livelihood, ecology, and social culture. The harmonious coexistence of “people, things, and life” is naturally in line with the concept of people-oriented and equal emphasis on material and spiritual values advocated by humanistic economics. Currently, the industrialization development logic that prioritizes efficiency has broken the symbiotic relationship between culture and economy, leading to a “structural mismatch” dilemma and causing heritage sites to fall into a dual crisis of “objectification of protection” and “de-embedding of development”. In view of this, reexamining the revitalization and value realization of agricultural cultural heritage from the perspective of humanistic economics is not only an important pivot for analyzing how pre-modern cultural elements are transformed into modern productivity, but also an inevitable choice to respect the development laws of heritage sites. The key lies in adhering to the value orientation of “human return” as the core, based on the two-way interaction between historical context and economic capital, constructing a resilient mechanism that can withstand risk shocks, and ultimately consolidating the main force through strengthening local cultural identity. Under this logic, to promote the realization of the value of agricultural cultural heritage from the perspective of humanistic economics, it is necessary to take innovative management systems, local discourse reconstruction, emotional capital cultivation, and industrial integration development as paths, fully releasing the inherent humanistic and economic value of agricultural cultural heritage, and providing new impetus for the sustainable development of rural areas.

Key words: agricultural cultural heritage, humanistic economics, activation and utilization, value realization, common prosperity