Abstract: Promoting the withdrawal of rural homesteads is an important measure to solve the low utilization rate of rural land in China. The core of this system is to provide attractive compensation schemes, to determine reasonable compensation standardsfinancially affordableand acceptable to farmers, so as to promote the spontaneous participation of homestead owners in the withdrawal of homesteads. Through an analysis based on an evolutionary game model, this paper designs a combination of basic compensation and value-added compensation. Then based on the sample survey data of the homestead owners in the three places in Hunan Province, it estimates the compensation standard for homestead withdrawalwith the help of the conditional value evaluation method and the selection experiment method. The findings show that the average standard of compensation for the heads of the surveyed households is 3,450 yuan/square meter, which is significantly higher than the current standard in the surveyed area. The use of livelihood improvement compensation can moderately reduce the cost of financial compensation, but it cannot completely replace monetary compensation. Factors such as age, income, education level, distance from the county seat, cognitive level, etc., can directly affect farmers' choice preference and the compensation policy mix. The research conclusion shows that taking full consideration of the needs of farmers, designing diversified compensation schemes and improving compensation standards are the keys to promoting the withdrawal of homesteads and improving the utilization rate of rural land in the future.

Key words: homestead withdrawal, compensation standard, evolutionary game, selective experiment