The Influence of Value Perception and Social Capital on Farmers'Adoption of the Straw-Returning-to-Field Technology

Abstract

Abstract: Straw returning to field is an important green production technology. It is of great significance to explore the factorsinfluencing farmers' adoption behavior of the straw returning to field technology, which can improve the application level of straw returning to field. Based on the survey data of 788 farmer households in the 4 provinces of Shandong, Henan, Hubei and Hunan, this paper takes the value perception to represent the independent factor and the social capital to represent the embedded factor to analyze the influence of the two types of factors and their interaction terms on farmers'adoption of the straw returning to field technology with the Probitmodel. The results show that: firstly, value perception and social capital can significantly affect farmers' adoption behavior of the straw returning to field technology. Among them, the perceived cost level and the informal norms play an important role in farmers' adoption behavior of straw returning to field technology. Secondly, value perception and social capital have an interactive effect on farmers' adoption behavior of the straw returning to field technology. Value perception has different effects on farmers' adoption behavior of the straw returning to field technology due to different social capital, and value perception can also strengthen the influence of social capital on farmers' straw returning to field technology adoption behavior from different paths. Thirdly, the educational level and the business scale can promote the adoption of the straw returning to field technology by farmers. Compared with farmers with lower educational level and smaller business scale, farmers with higher educational level and larger business scale are more likely to adopt the straw returning to field technology. Accordingly, in the process of promoting farmers' straw returning to the field, it is necessary to focus on improving the value perception level of farmers' straw returning to field, vigorously cultivate farmers' social capital, strengthen the rural basic education, and promote large-scale land operation.

Key words: value perception, social capital, straw returning to field, Probit model

CLC Number:

F303.4

REN Zhong, GUO Yan. The Influence of Value Perception and Social Capital on Farmers'Adoption of the Straw-Returning-to-Field Technology[J]. Journal of Jiangxi University of Finance and Economics, 2022, 0(4): 97-107.

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