Abstract: With the advent of the“New Retail”era of personalized demand, product customization, and emphasis on customer experience, the retail boundaries are constantly being broken and expanded. The“New Retail”supply chain presents a trend of accelerated integration and coordinated development of multiple elements both online and offline. Under the guidance of China's present dual cycle economic strategy, the in-depth application of digital technology is also promoting the accelerated formation of the“new retail”supply chain ecosystem. Under this background, this article tries to deepen the knowledge and understanding of the“new retail”supply chain ecosystem from such aspects as the essence of“new retail”, the characteristics of the“new retail”supply chain, the structure of the“New Retail” supply chain ecosystem, the construction logic of the“New Retail”supply chain ecosystem, and the collaborative wisdom. This will play a certain positive role in promoting the transformation and upgrading of the retail supply chain and the sustained and healthy development of the entire retail industry under the new situation.

Key words: new retail, supply chain ecosystem, construction logic, digitalization, collaboration