Abstract: The strong social influence of network public opinion has become an important source of social crisis; therefore, when strengthening the social management, it cannot be neglected to enhance the management of the virtual society. We must guide both the real and virtual construction. At present, the urgent and important tasks of strengthening social management are as follows: to improve the management level of network virtual society, to govern the network environment, to enhance crisis prevention, to conduct in-depth analysis of the occurrence mechanism and development logic of network public opinion crisis, so as to guide the network public opinion, resolve the crisis, and realize the social management innovation. This paper studies the transmission law of web-based public opinion, analyze the causes leading to the frequent network public opinion crises, and purposely explore methods and measures to control and manage the social network public opinion crisis.

Key words: networks; virtual community; network crisis of public opinion; social crisis management