Abstract: Based on the data of Zhejiang and Gansu provinces in 2008 and 2012 China Health and Retirement Tracking Survey, this paper employs the difference-in-difference method to conduct an empirical analysis of the relationship between the new rural pension insurance and farmers land transfer. The result shows that in the current land transfer behaviors the proportion of farmers is relatively lower, in 2012 the farmers who transferred out land takes up 15.04% of the total number, while the farmers who transferred in land takes up only 10.05% of the total number. But the introduction of the new rural old-age insurance has an active and positive effect on land transfer, whether land transfer out or land transfer in, indicating that the new rural endowment insurance is very effective in promoting supply and demand in the rural land circulation market. The method of 2?á2 square analysis reveals that the promoting function of the new rural endowment insurance has a net impact on land transfer out and the land transfer in only at the level of 0.0306 and 0.0542, this range is still relatively small, indicating that the current level of protection from the new rural endowment insurance has yet to be further improved.

Key words: new rural endowment insurance; land transfer out behavior; land transfer in behavior; difference-in-difference method