Abstract: Based on the household-level survey data, this paper adopts the contingent valuation method (CVM) and the Ordinal Logistic model to study the farmers’ willingness to accept ecological compensation in Poyang Lake Wetland and its influencing factors. The results show that the farmer household willing to accept ecological compensation in the region takes up 89.49% of the total farmer household surveyed, with an average price of 5531.08 yuan per household per year. Such factors as years of education, number of family members, main source of income, residential location, attention paid to the improvement of wetland environment, arable land area, and contracted water area are significantly correlated with farmers’ willingness to accept compensation.

Key words: Poyang Lake Wetland; ecological compensation; willingness to accept; contingent valuation method; ordinal logistic model