Journal of Jiangxi University of Finance and Economics ›› 2025, Vol. 0 ›› Issue (6): 75-86.

• Special Topic on Digital Economy • Previous Articles     Next Articles

An Analysis of the Impact of Digital Technology Development on the Optimization and Upgrading of Sports Industrial Structure

Yu Hao, Liu Dong-feng   

  1. Shanghai University of Sport, Shanghai 200438, China
  • Received:2024-07-01 Revised:2025-10-14 Online:2025-11-25 Published:2025-11-28

Abstract: Based on the theory of industrial structure optimization, this paper firstly makes an analysis of the impact of digital technology development on the optimization and upgrading of sports industrial structure, it then conducts an empirical test by using the provincial data from 2016-2022. The research results indicate that the development of digital technology can effectively promote the upgrading of the sports industry, and sports consumption has a significant positive mediating effect on promoting the upgrading of the sports industry; however, the positive impact of digital technology development on the rationalization of the sports industry is not yet evident. Further research reveals that both the increased investment in digital technology infrastructure and the promotion of digital technology applications can effectively drive the advancement of the sports industry. Additionally, the deepening of digital technology R&D can have a dual positive impact on the advancement and rationalization of the sports industry. Compared to regions with weaker sports industry development foundations, the role of digital technology development in optimizing and upgrading the sports industry structure is more pronounced in regions with stronger foundations. Therefore, China should accelerate the deep integration of digital technology and the sports industry, actively promote the application of digital technology, and further increase the research and development of digital technology to promote the advancement and rationalization of the sports industry.

Key words: digital technology, industrial structure, sports industrial upgrading, sports industrial rationalization

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