The Aesthetic Character and Aesthetic Paradox of Micro-Culture from the Perspective of Media Technology

Abstract

Abstract: Based on mobile Internet and web2.0 technology, Micro-culture is a network culture formed and dominated by user-produced and disseminated contents, such as Weibo, WeChat, QQ, video websites, and online forums. Since the micro-culture is on the basis of media technology, its aesthetic character reflects distinctive media and technical characteristics, which are mainly embodied in four aspects: visual aesthetic perception across time and space, fragmented virtual aesthetic experience, interactive sharing of aesthetics production, and diversified and fashionable aesthetic fashion. Meanwhile, the micro-culture that is highly dependent on media technology presents a series of unavoidable aesthetic paradoxes: substantial body online and vanity subject presence, satisfaction of aesthetic pleasure and lack of aesthetic emotions, the fullness of aesthetic illusions and the dissolution of aesthetic values, and the freedom of aesthetic choices and the strengthening of aesthetic control, etc.

Key words: media technology, micro-culture, aesthetic character, aesthetic paradox

CLC Number:

LI Xu. The Aesthetic Character and Aesthetic Paradox of Micro-Culture from the Perspective of Media Technology[J]. Journal of Jiangxi University of Finance and Economics, 2021, 0(2): 107-115.

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