Abstract: Based on the expectation confirmation theory, this paper constructs a satisfaction expectation model (WUDEM) of college students-doctors relationship in the self-media environment, then, according to the index system of the model designing, it conducts a sample survey of college students in 8 universities in Nanchang. By analyzing the survey data with Bootstrap multiple linear regression and Ordinal regression, it explores and analyzes the factors influencing the satisfaction of the students-doctors relationship in the self-media environment, and it also analyzes the action mechanism of the influencing factors. The results show that the three indicators, i.e., “patients’ trust in medical staff”, “soundness of medical system” and “timeliness of solving medical disputes”, are significantly affecting the satisfaction of the doctor-patient relationship. Meanwhile, it is found that most of the students are more optimistic about the indicators affecting the relationship between doctors and patients. According to these research conclusions, the satisfaction of the doctor-student patient relationship is quite optimistic; this optimistic satisfaction of doctor-patient relationship will greatly promote the overall improvement of doctor-patient relationship of the society at large.

Key words: self-media; expectation confirmation theory; satisfaction of the relationship between college students and doctors