Abstract: Jiangxi province enjoys advantageous conditions for the construction of a strong province of tourism, such as the national first-class ecological environment, rich and colorful tourism resources, long history and brilliant culture, etc. But there also exist some restraining factors, such as weak industrial foundations, imperfect tourist facilities, insufficient brand competitiveness, and lower degree of resource development. In order to realize the development strategy of strong tourism in Jiangxi province, it is necessary to build the first-class destination, adhere to the first-class publicity and marketing, perfect the first-class facilities, establish the first-class smart tourism, implement the first-class management, cultivate the first-class talents, and provide the first-class services.

Key words: province strong in tourism; ecological environment; tourism resources; smart tourism