价值感知、社会资本对农户秸秆还田技术采纳行为的影响

摘要/Abstract

摘要： 秸秆还田是一项重要的绿色生产技术,探讨农户秸秆还田技术采纳行为影响因素对提升秸秆还田应用水平有重大意义。基于鲁、豫、鄂、湘4省788户农户调研数据,以价值感知表征自主因素、社会资本表征嵌入因素,利用Probit模型分析了两类因素及其交互项对农户秸秆还田技术采纳行为的影响。结果表明：第一,价值感知和社会资本显著影响农户秸秆还田技术采纳行为。其中,感知费用水平和非正式规范对农户秸秆还田技术采纳行为具有重要作用。第二,价值感知和社会资本对农户秸秆还田技术采纳行为存在交互效应。价值感知因社会资本的不同而对农户秸秆还田技术采纳行为有差异化影响,价值感知亦能从不同路径强化社会资本对农户秸秆还田技术采纳行为的影响。第三,文化程度和经营规模对农户秸秆还田技术采纳行为有促进作用。相对于文化程度低、经营规模小的农户,文化程度高、经营规模大的农户更可能采纳秸秆还田技术。据此,在推动农户秸秆还田过程中,要注重提高农户秸秆还田的价值感知水平,大力培育农户的社会资本,加强农村基础教育,推进土地规模化经营。

关键词: 价值感知, 社会资本, 秸秆还田, Probit模型

Abstract: Straw returning to field is an important green production technology. It is of great significance to explore the factorsinfluencing farmers' adoption behavior of the straw returning to field technology, which can improve the application level of straw returning to field. Based on the survey data of 788 farmer households in the 4 provinces of Shandong, Henan, Hubei and Hunan, this paper takes the value perception to represent the independent factor and the social capital to represent the embedded factor to analyze the influence of the two types of factors and their interaction terms on farmers'adoption of the straw returning to field technology with the Probitmodel. The results show that: firstly, value perception and social capital can significantly affect farmers' adoption behavior of the straw returning to field technology. Among them, the perceived cost level and the informal norms play an important role in farmers' adoption behavior of straw returning to field technology. Secondly, value perception and social capital have an interactive effect on farmers' adoption behavior of the straw returning to field technology. Value perception has different effects on farmers' adoption behavior of the straw returning to field technology due to different social capital, and value perception can also strengthen the influence of social capital on farmers' straw returning to field technology adoption behavior from different paths. Thirdly, the educational level and the business scale can promote the adoption of the straw returning to field technology by farmers. Compared with farmers with lower educational level and smaller business scale, farmers with higher educational level and larger business scale are more likely to adopt the straw returning to field technology. Accordingly, in the process of promoting farmers' straw returning to the field, it is necessary to focus on improving the value perception level of farmers' straw returning to field, vigorously cultivate farmers' social capital, strengthen the rural basic education, and promote large-scale land operation.

Key words: value perception, social capital, straw returning to field, Probit model

中图分类号:

F303.4

任重, 郭焱. 价值感知、社会资本对农户秸秆还田技术采纳行为的影响[J]. 江西财经大学学报, 2022, 0(4): 97-107.

REN Zhong, GUO Yan. The Influence of Value Perception and Social Capital on Farmers'Adoption of the Straw-Returning-to-Field Technology[J]. Journal of Jiangxi University of Finance and Economics, 2022, 0(4): 97-107.

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