关键词: 人际信任,制度信任,荣家企业,家族企业

Abstract: There are two trust models in family business organizations, i.e., interpersonal trust and institutional trust. The interpersonal trust is a trust model of heterogeneity with the authority of the enterprise as the core; the institutional trust is a trust model made up of formal institutional trust and informal institutional trust. Taking Rongs’ companies as the object, this study shows that with the expansion of the size of the family business organization, the extension of interpersonal trust cannot be synchronized with the expansion of the organization, and the interpersonal trust has not transformed into institutional trust or failed to transform. No matter what kind of problems exist in interpersonal trust or institutional trust, it will lead to stagnation during the growth of the family business or even decline. In addition, during the growth of family business, the core of trust shifts from interpersonal trust into institutional trust, but the institutional trust cannot replace the interpersonal trust. The ideal model of trust should be under the premise of institutional trust to construct and preserve the interpersonal trust with authority as the core.

Key words: interpersonal trust; institutional trust; Rongs’ companies; family business