关键词: 机会开发, 竞争优势构建, 数字化能力, 数字化转型, 生态共创

Abstract: Digital transformation is the necessary path for enterprises to enhance their core competitiveness and achieve innovative development. However, in the practice of digital transformation, enterprises often get stuck in a dilemma where the transformation fails to proceed in depth and hardly achieves visible outcomes. Therefore, this study adopts a longitudinal single-case research method, taking Mengniu as the research object, to explore the mechanism and pathway of enterprise digital transformation from the perspective of strategic entrepreneurship. The findings are as follows: First, strategic entrepreneurship is an effective way to drive enterprises digital transformation. Enterprises identify transformation breakthroughs based on opportunity exploitation, guide the direction of resource integration, gradually cultivate specific digital capabilities, and achieve the construction of competitive advantages. Second, continuous opportunity exploitation and competitive advantage construction drive the digital transformation of enterprises following an evolutionary path of “digital breakthrough in core business—digital transformation of the industrial chain—construction of a digital industrial ecosystem.” Third, during the process of digital transformation, the boundaries of opportunities and advantages are constantly expanding, extending from within the enterprise to cross-domain ecological integration and co-creation, driving the digital transformation to evolve from internal collaboration to cross-organizational ecological synergy. To achieve efficient digital transformation, enterprises need to plan the digital transformation path from a strategic perspective, establish an evaluation mechanism for digital transformation, strengthen ecological awareness, and embrace the concept of ecological win-win.

Key words: opportunity exploitation, competitive advantage construction, digital capability, digital transformation, ecosystem co-creation