数字技术发展对体育产业结构优化升级的影响分析

江西财经大学学报 ›› 2025, Vol. 0 ›› Issue (6): 75-86.

数字技术发展对体育产业结构优化升级的影响分析

虞浩, 刘东锋

上海体育大学经济管理学院,上海 200438

收稿日期:2024-07-01 修回日期:2025-10-14 出版日期:2025-11-25 发布日期:2025-11-28
作者简介:虞浩,上海体育大学博士研究生,主要从事体育产业经济研究;刘东锋（通信作者）,上海体育大学教授,主要从事体育产业经济研究,联系方式donalddf@hotmail.com。

An Analysis of the Impact of Digital Technology Development on the Optimization and Upgrading of Sports Industrial Structure

Yu Hao, Liu Dong-feng

Shanghai University of Sport, Shanghai 200438, China

Received:2024-07-01 Revised:2025-10-14 Online:2025-11-25 Published:2025-11-28

摘要/Abstract

摘要： 基于产业结构优化理论,在理论分析数字技术发展影响体育产业结构优化升级的内在机理后,利用2016—2022年省际数据进行实证检验。研究结果表明：数字技术发展能有效推动体育产业高级化,且体育消费对促进体育产业高级化的正向中介效应明显;然而,数字技术发展对体育产业合理化的积极影响尚不明显。进一步研究发现：数字技术基础设施投入的增加与数字技术应用的推广均能有效推动体育产业高级化,而数字技术研发深度的强化则能对体育产业高级化与合理化产生双重正向影响;相较于体育产业发展基础较差的地区,数字技术发展对基础较好地区体育产业结构优化升级的促进作用更显著。因此,我国应加速数字技术与体育产业的深度融合,在积极推广数字技术应用的同时,进一步加大数字技术研发力度以推动体育产业的高级化与合理化。

关键词: 数字技术, 产业结构, 体育产业高级化, 体育产业合理化

Abstract: Based on the theory of industrial structure optimization, this paper firstly makes an analysis of the impact of digital technology development on the optimization and upgrading of sports industrial structure, it then conducts an empirical test by using the provincial data from 2016-2022. The research results indicate that the development of digital technology can effectively promote the upgrading of the sports industry, and sports consumption has a significant positive mediating effect on promoting the upgrading of the sports industry; however, the positive impact of digital technology development on the rationalization of the sports industry is not yet evident. Further research reveals that both the increased investment in digital technology infrastructure and the promotion of digital technology applications can effectively drive the advancement of the sports industry. Additionally, the deepening of digital technology R&D can have a dual positive impact on the advancement and rationalization of the sports industry. Compared to regions with weaker sports industry development foundations, the role of digital technology development in optimizing and upgrading the sports industry structure is more pronounced in regions with stronger foundations. Therefore, China should accelerate the deep integration of digital technology and the sports industry, actively promote the application of digital technology, and further increase the research and development of digital technology to promote the advancement and rationalization of the sports industry.

Key words: digital technology, industrial structure, sports industrial upgrading, sports industrial rationalization

中图分类号:

F49
G812

虞浩, 刘东锋. 数字技术发展对体育产业结构优化升级的影响分析[J]. 江西财经大学学报, 2025, 0(6): 75-86.

Yu Hao, Liu Dong-feng. An Analysis of the Impact of Digital Technology Development on the Optimization and Upgrading of Sports Industrial Structure[J]. Journal of Jiangxi University of Finance and Economics, 2025, 0(6): 75-86.

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