乡村振兴背景下农村电商创业企业促进农村韧性发展的案例研究

江西财经大学学报 ›› 2023, Vol. 0 ›› Issue (5): 78-90.

乡村振兴背景下农村电商创业企业促进农村韧性发展的案例研究

黄丽娟¹, 谢国杰¹, 郑雁玲², 田宇³

1.广州大学管理学院,广东广州 511442;
2.桂林航天工业学院管理学院,广西桂林 541004;
3.中山大学管理学院,广东广州 510275

收稿日期:2023-03-22 修回日期:2023-08-13 出版日期:2023-09-25 发布日期:2023-09-27
通讯作者: 谢国杰,广州大学博士研究生,主要从事农村电商创业研究,联系方式1111965003@e.gzhu.edu.cn。
作者简介:黄丽娟,广州大学教授,管理学博士,主要从事农村电商创业研究;郑雁玲,桂林航天工业学院副教授,主要从事农村创业研究;田宇,中山大学教授,主要从事农村创业研究。
基金资助:
国家社会科学基金一般项目“乡村振兴战略下农村电商创业生态系统的运行机制与优化路径研究”（21BGL032）

A Case Study of Rural E-Commerce Start-Ups Promoting Rural Resilient Development in the Context of Rural Revitalization

HUANG Li-juan¹, XIE Guo-jie¹, ZHENG Yan-ling², TIAN Yu³

1. Guangzhou University, Guangzhou 511442;
2. Guilin University of Aerospace Technology, Guilin 541004;
3. Sun Yat-sen University, Guangzhou 510275, China

Received:2023-03-22 Revised:2023-08-13 Online:2023-09-25 Published:2023-09-27

摘要/Abstract

摘要： 农村韧性发展是乡村振兴的内生动力,而农村电商创业企业是推动乡村振兴的重要引擎之一。为此,在乡村振兴背景下,从金字塔底层的视角探究农村电商创业企业促进农村韧性发展的机制问题。基于欠发达地区的4家涉农电商创业企业,采用多案例研究法就农村电商创业企业及其生态系统如何作用于农村韧性发展的逻辑关系及形成路径进行探讨。结果表明：农村电商创业企业在第一阶段通过能力提升与资源约束突破进行软、硬实力的重塑;第二阶段通过消除信息不对称、商业模式创新应用、分工协作等方式促进农村电商创业生态系统的韧性发展;第三阶段则从经济、社会和环境三个方面共同促进农村韧性的发展。因此,需要培养金字塔底层人口的创业能力、提升创业意愿,引导创业企业参与农村发展活动、进行多维度资源帮扶,完善农村电商创业生态系统,优化创业企业的发展路径、践行联农带农理念。

关键词: 农村韧性发展, 农村电商, 创业企业, 乡村振兴

Abstract: Rural resilient development is the endogenous driving force for rural revitalization, and rural e-commerce start-ups are one of the main engines for boosting rural revitalization. Therefore, in the context of rural revitalization, this paper explores the mechanism of rural e-commerce start-ups to promote rural resilient development from the perspective of the bottom of pyramid. Based on the four agriculture-related e-commerce start-ups located in underdeveloped regions, this paper adopts the multi-case research approach to analyze the logical relationship and the formation path of how rural e-commerce start-ups and their ecosystems operate on rural resilient development. The findings reveal that, in the first stage, the rural e-commerce start-ups reshape their soft and hard power through capability enhancement and resource constraint breakthrough; in the second stage, they promotethe resilient development of the rural e-commerce entrepreneurship ecosystem by eliminating information asymmetry, apply the innovative business models, and cooperate by dividing their responsibilities, etc.; and in the third stage, they promote the rural resilient development jointly through the three aspects of economics, society and environment. Therefore, it is necessary to cultivate the entrepreneurial ability and willingness of the masses at the bottom of the pyramid, guide the entrepreneurial enterprises to participate in rural development activities, provide them with multi-dimensional resource assistance, improve the rural e-commerce entrepreneurship ecosystem, optimize the development path of entrepreneurial enterprises, and practice the concept of connecting, supporting, and helping farmers.

Key words: ruralresilient development, rural e-commerce, start-ups company, rural revitalization

中图分类号:

F324

黄丽娟, 谢国杰, 郑雁玲, 田宇. 乡村振兴背景下农村电商创业企业促进农村韧性发展的案例研究[J]. 江西财经大学学报, 2023, 0(5): 78-90.

HUANG Li-juan, XIE Guo-jie, ZHENG Yan-ling, TIAN Yu. A Case Study of Rural E-Commerce Start-Ups Promoting Rural Resilient Development in the Context of Rural Revitalization[J]. Journal of Jiangxi University of Finance and Economics, 2023, 0(5): 78-90.

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