关键词: 井冈山时期, 马克思主义大众化, 受众转向, 传播实践

Abstract: During the Jinggangshan period, the CPC, represented by Mao Zedong, found a revolutionary road suitable for China’s national conditions, opened the prelude to the sinicization of Marxism, and the popularization of Marxism in rural China took a new step. The Party and the Red Army, based on the fact that the majority of the audience in Jinggangshan is farmers, actively reformed, innovated, and explored ways and means of news propaganda. The popularization of Marxism has achieved a shift towards farmers and opened up a new direction for the localization of Marxist communication in China. This dissemination practice has formed a series of characteristics of the Jinggangshan Red News propaganda in terms of dissemination theory, propaganda methods, media means, and dissemination subjects, and achieved tremendous dissemination results. It has sublimated the ideological concepts of the Jinggangshan military and civilians, and laid a solid ideological foundation for the Chinese revolution. The Red Jinggangshan Mountains have become a historic node in the transformation of Marxist mass communication among farmers during the New Democratic Revolution, and a new starting point for the combination of Marxist news theory with the specific news propaganda practice of the Chinese revolution. The practice has proven that this innovative popularization of Marxism has accumulated rich experience for the Party to continue promote the popularization of Marxism in the future and provided important insights for the dissemination of Marxism in the new era.

Key words: Jinggangshan period, popularization of Marxism, audience shift, communication practice