关键词: 西方报媒,《华尔街日报》,媒介融合,新闻融合,经济融合

Abstract: After entering the new media era in the 21st Century, the newspaper industry has become the greatest losers in traditional media. However, contrary to most newspapers that are apparently declining, the Wall Street Journal has been able to follow the trend and explore the convergence strategies in newspaper adversity, so that it has won great business success. Based on the case study of the Wall Street Journal, this paper tries to explore the convergence strategies of western newspapers. The results indicate that WSJ’s media convergence strategy is revealed in two aspects: journalistic convergence strategy and economic convergence strategy, either of which can effectively integrate WSJ’s news resources to create its competiveness in news business. The enlightening significance for Chinese newspapers’ media convergence is that they should focus on content convergence and at the same time pay attention to such aspects as the application of high and new technology, the diversified operation and their international media promotion.

Key words: western newspapers; the Wall Street Journal; media convergence; economic convergence