关键词: 旅游物流,物流网络,物流信息网络

Abstract: In the era of big data and information dissemination, how to use the mobile Internet to construct tourism logistics network with the participation of all people is the key for the co-development between tourism industry and logistics industry. Through the analysis of the tourism logistics network based on crowdsourcing, it is found that the development restraining factor on the major participants in crowdsourcing, namely the contract-issuing party, the outsourcing party and the intermediary, will directly affect the success or failure of crowdsourcing. To construct tourism logistics crowdsourcing network smoothly, it is necessary to gradually break through the restricted links in the development process, create professional tourism logistics information public platform, and expand the role of network media dissemination; to connect the tourism logistics information platform at different levels, plan tourism logistics distribution center, and enhance the competing and cooperative relationship between different logistics nodes; to strengthen policy guidance, allow pilots and trying, and give full play to demonstration effect; to formulate and improve incentive mechanism and risk mechanism. Through coordinating the contradictions and conflicts between different parties, the main objective of them may be promoted to keep in line with each other, so as to achieve maximized economic effectiveness of tourism logistics.

Key words: tourism logistics; logistics networks; logistics information network