江西财经大学学报 ›› 2014, Vol. 0 ›› Issue (04): 541-.

• • 上一篇    

论江西旅游强省发展战略

朱 虹   

  1. (江西省人民政府,江西 南昌 330046)
  • 发布日期:2021-01-21
  • 作者简介:朱 虹,江西省人民政府副省长,研究员,法学博士,主要从事产业发展战略研究,联系方式zhuhong@jiangxi.gov.cn。

On the Development Strategy of Tourism in Jiangxi Province

ZHU Hong   

  1. (People’s Government of Jiangxi Province, Nanchang 330046, China)
  • Published:2021-01-21

摘要: 江西有建设旅游强省的优势条件,如生态环境全国一流,旅游资源丰富多彩,历史文化悠久厚重等;但也存在着产业基础薄弱、旅游设施不完善、品牌竞争力不强、资源开发度低等制约因素。实现江西旅游强省发展战略,需要建设一流的目的地,坚持一流的宣传营销,完善一流的设施,构筑一流的智慧旅游,实施一流的管理,培育一流的人才,提供一流的服务。

关键词: 旅游强省,生态环境,旅游资源,智慧旅游

Abstract: Jiangxi province enjoys advantageous conditions for the construction of a strong province of tourism, such as the national first-class ecological environment, rich and colorful tourism resources, long history and brilliant culture, etc. But there also exist some restraining factors, such as weak industrial foundations, imperfect tourist facilities, insufficient brand competitiveness, and lower degree of resource development. In order to realize the development strategy of strong tourism in Jiangxi province, it is necessary to build the first-class destination, adhere to the first-class publicity and marketing, perfect the first-class facilities, establish the first-class smart tourism, implement the first-class management, cultivate the first-class talents, and provide the first-class services.

Key words: province strong in tourism; ecological environment; tourism resources; smart tourism