Abstract: Despite the rapid development of China’s service industry, with the added value of the service sector accounting for over 55% of GDP in 2024, making it the dominant force in the national economy, the structural contradictions in service consumption remain prominent. The 15^th Five Year Plan period is a crucial period for China to move from an upper middle income country to a high-income country. Based on international experience, it is expected that China will enter a stage of rapid growth in service consumption during the 15^th Five Year Plan period. It is expected that by 2030, the proportion of service consumption to total consumption will exceed 50%. Digital intelligence technology will comprehensively penetrate into various fields and links of service consumption. The content of service will continue to innovate, and physical consumption and service consumption will be deeply integrated. Driven by the changes in the demographic structure of society, service consumption will move towards personalization and diversification. During the 15^th Five Year Plan period, in order to promote the high-quality development of service consumption, the institutional bottlenecks in the service supply process should be eliminated, tax policies related to service consumption should be optimized, and service supply should be improved and enhanced through taxation. By adjusting the structure of fiscal expenditure, a social environment conducive to service consumption can be formed. The opening up of the service consumption sector should be expanded, the formation of a high-level service supply system should be accelerated, the consistency of policies promoting service consumption should be enhanced, so as to create a mutually reinforcing situation between commodity consumption and service consumption.

Key words: the 15^th Five-Year Plan period, service consumption, digital intelligence