Abstract: The existing researches have observed the fact that platform enablement can make up for the shortage of resources and capabilities in the digital transformation of the traditional enterprises. However,such problems as how the platform can promote the enablement and what is the mechanism behind the platform are still waiting for in-depth analysis. By analyzing the case of Alibaba Tao factory platform enabling the clothing manufacturing enterprises to havedigital transformation, this paper explores the process mechanism of platform enablement on enterprises digital transformation. The findings show that platform enablement promoting enterprises' digital transformation includes three stages: eliminating information asymmetry, optimizing resource allocation, and promoting complementary innovation. The platform can eliminate information symmetry and improve its user experience through production factors online and order visualization.The resources allocation optimization and the corporate operation efficiency improvement can be achieved through production capacity online and supply-demand matching recommendation. The complementary innovation can be realized through process reshape and intelligent optimization, so as to improve the collaboration level of the whole link of enterprise business. Platform enablement is not the unilateral output of platform enterprises, but the bilateral co-creation of platform enterprises and traditional enterprises. This conclusion has important reference value for the traditionalenterprise to select the digital transformation strategies and for government to formulate and optimize the relevant policies.

Key words: platform enablement, digital transformation, data intelligence, value co-creation