Abstract: Through the summary of the internationalization process of Beijing Automobile and Geely Automobile, it can be seen that China’s automobile enterprises have experienced the three stages: introducing products, technology, management experience and talents, forming the independent products and technologies of local enterprises, and then starting the internationalized operation. The “introduction” strategy has significantly improved China’s auto companies in the aspects of products, technology, brand and operational management. Generally speaking, China’s auto industry is large but not strong, the core competitiveness is not strong, there is a wider gap between the level of internationalization of China’s enterprises and that of the developed countries. The government should improve the legal system and provide convenience and support to the overseas operation of automobile enterprises. China’s auto companies should innovate the system and management, establish the organization, culture and management concept which can support their global business development. They should think globally, establish a cooperative R&D system, enhance their independent innovation ability and product quality, innovate their business models, and support the development of their global business.

Key words: introduction strategy; enterprise internationalization; automobile industry