Abstract: The cooperation dilemma is a major issue faced by the voluntary supply of public goods, there are three kinds of governance ideas: the first is the governance from the perspective of the yield structure, including the two strategies: expanding the yield gap between the investment of all members and the non-investment of all members, and reducing individual greed and fear inclination; the second is the governance from the perspective of organization, including the two strategies: the selective motivation and the reduction of the number of members in autonomous organization; the third is the governance from the perspective of relationship, including the following four strategies: increasing communication, establishing long-term relationship, promoting conditional trust and facilitating the members to comply with the principle of reciprocity. The above-mentioned three types of governance are complementary with each other, through the integration of the three governance ideas, the administrative departments, the autonomous organizations and the individuals can all play its roles fully in the governance of the cooperate dilemma, so that the social cooperation dilemma in the self-regulation of public goods can be better resolved.

Key words: public goods; voluntary supply; cooperation dilemma; collective action