A Literature Review of Brand Story: Connotation, Constitution and Function

Contemporary Finance & Economics ›› 2016, Vol. 0 ›› Issue (12): 337-.

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A Literature Review of Brand Story: Connotation, Constitution and Function

ZHAO Bei1, JIA Yan-rui1,2

(1. Xiamen University, Xiamen 361005; 2. Jimei University, Xiamen 361021, China)

Published:2021-01-21

Abstract

ZHAO Bei1, JIA Yan-rui1,2. A Literature Review of Brand Story: Connotation, Constitution and Function[J]. Contemporary Finance & Economics, 2016, 0(12): 337-.

A Literature Review of Brand Story: Connotation, Constitution and Function

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