Measurement and Verification of Customer Value Co-Creation Interactive Behaviors within Virtual Brand Community

Contemporary Finance & Economics ›› 2016, Vol. 0 ›› Issue (05): 423-.

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Measurement and Verification of Customer Value Co-Creation Interactive Behaviors within Virtual Brand Community

BU Qing-juan1,2, JIN Yong-sheng1, LI Zhao-hui2

(1. Beijing University of Posts and Telecommunications, Beijing 100876; 2. Dezhou University, Dezhou 253023, China）

Published:2021-01-21

Abstract

BU Qing-juan1,2, JIN Yong-sheng1, LI Zhao-hui2. Measurement and Verification of Customer Value Co-Creation Interactive Behaviors within Virtual Brand Community[J]. Contemporary Finance & Economics, 2016, 0(05): 423-.

Measurement and Verification of Customer Value Co-Creation Interactive Behaviors within Virtual Brand Community

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