Consumers’ Perception of Online Retailer’s Marketing Ethical Behavior: Scale Development and Dimensional Measurement

Contemporary Finance & Economics ›› 2016, Vol. 0 ›› Issue (03): 448-.

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Consumers’ Perception of Online Retailer’s Marketing Ethical Behavior: Scale Development and Dimensional Measurement

SHEN Peng-yi

(Fudan University, Shanghai 200433, China)

Published:2021-01-21

Abstract

SHEN Peng-yi. Consumers’ Perception of Online Retailer’s Marketing Ethical Behavior: Scale Development and Dimensional Measurement[J]. Contemporary Finance & Economics, 2016, 0(03): 448-.

Consumers’ Perception of Online Retailer’s Marketing Ethical Behavior: Scale Development and Dimensional Measurement

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