Abstract: Starting from the complexity and flexibility of cognitive schema, this paper discusses the antecedent variables and action mechanism of intuition effectiveness combined with situational factors. The empirical research based on the samples of knowledge-intensive service enterprises shows that self-efficacy and individual ambidextrous competence have a positive correlation with intuition effectiveness of the knowledge-based employees; the market environmental dynamism and technological environmental dynamism can play a positive regulating role in the relationship between self-efficacy and intuition effectiveness; the market environmental dynamism can play a negative regulating role in the relationship between individual ambidextrous competence and intuition effectiveness; the intermediary centrality can play a negative regulating role in the relationship between individual ambidextrous competence and intuition effectiveness.

Key words: self-efficacy; individual ambidextrous competence; environmental dynamism; intermediary centrality; intuition effectiveness