Abstract: Based on interviews and questionnaire survey of the employees from SE Company and PE Company, this article obtains the result that the total satisfaction of the employees in the state-owned enterprises is higher than that in the private enterprises; the effects of the institutionalized tactics adopted by state-owned enterprises are much better, the employees have strong sense of belonging. While the institutionalized tactics are carried out with insufficient power in private enterprises, and individualized tactics are seriously in want. With the aggravation of the market competition, the state-owned enterprises have to do their best to develop individualized tactics, and private enterprises should try hard to develop their institutional tactics and give full play to their advantageous individualized strategy. In order to win greater development, all the enterprises have to adopt a variety of different organizational socialization strategies.

Key words: organizational socialization tactics; case study; state-owned enterprises; private enterprises