Abstract: Confronted with the global recession of financial capital triggered by the financial crisis and European debt crisis, the developed countries are not only implementing the traditional trade protective measures but also add the recovery plan of the real economy besides, in an attempt to save their own economy. However, the real economy recovery plan is hampered by the severe shortage of industrial capital, which provides China’s private enterprises with a good opportunity to “go out”. The private enterprises should transfer the challenges of traditional exports into the driving force of outward FDI by taking advantage of the economic structure adjustment caused by the weak world economy, realize the strategic transform from export-oriented into export-and investment-oriented mode, and finally enter global markets successfully.

Key words: structural adjustment of world economy; strategic transform of export-oriented economy; “Going-out” strategy of private enterprises