Abstract: The network community organizations are developing prosperously. They have brought people a lot of convenience in the freedom of communications, while at the same time they also brought about dramatical changes to the media ecological environment. The human communication has entered the era of information source crisis, bringing greater challenges and new propositions to China’s social management. Therefore, the innovation of social management cannot be separated from the management innovation of the virtual community. During the omnimedia era, we have to explore, understand and evaluate the changed network community, grasp the good opportunity to innovate social management, observe and guide the public opinion on the network, prevent social risks, and improve the new mechanism to deal with the network sudden events, so as to ensure that the virtual community organizations become vibrant, harmonious and stable.

Key words: omnimedia; networks; virtual communities; social management