Abstract: During the exploration of the theoretical guidance and practice approaches to achieve rural revitalization,China can draw on EU’s experiences of transformation and success in implementing its common agricultural policies.EU is aware that placing emphasis on the development of agricultural production as a single priority and relying on the investment and exploitation from external resources and the top-down government intervention will lead to the imbalanced agricultural and rural development,as well as the marginalization of local resource utilization and public participation.Therefore,its reform of the common agricultural policies has shifted to the integrated positioning of the policy goals,the combination of exogenous and endogenous development models and the community governance participated by the local people,so as to achieve the intelligent,sustainable and inclusive development at rural areas.To carry out the rural vitalization strategy,China should also depend on the regional approach that focus on the local,i.e.,to combine the local natural and human resource endowment and to encourage the local farmers to actively participate and explore the potential for development,so as to achieve the integrative development of rural?vitalization and economic society.

Key words: rural vitalization, common agricultural policy of EU, community governance, new endogenous development