Abstract: It is crucial to retain the young rural labors to implement the strategy of rural revitalization.In order to do this,promoting farmers to start self-business in rural area is an appropriate way.Based on the data of China’s Thousand Village Survey (CTVS),this paper makes an empirical analysis of Chinese farmers’entrepreneurial mode by employing the binary choices model from the perspective of family background.The findings show that the imitation entrepreneurship is the mainstream choice of entrepreneurial farmers in current rural China.Some factors,i.e.,family background,will have an impact on the entrepreneurial mode of farmers;the entrepreneurial farmers born in elite families are more likely to choose the innovative entrepreneurship than those born in ordinary families.The findings of further research show that migrant working experience and regional differences can significantly affect farmers’entrepreneurial mode born in ordinary families,while the age,risk preference and venturing years would significantly affect farmers’entrepreneurial mode born in elite families.Based on the research conclusion,the policy enlightenment for the promotion of farmers’entrepreneurship and rural revitalization are as follows (1) setting up examples to explore farmers’entrepreneurial potential;(2) setting up entrepreneurship schools in rural areas;(3) cooperating with universities to hatch innovative entrepreneurship modes and copy and popularize them to farmers’entrepreneurship;(4) making inclusive finance serve the farmers’entrepreneurship and help rural revitalization.

Key words: rural entrepreneurship, innovative entrepreneurship, imitative entrepreneurship