品牌依恋如何提高网络主播带货成绩——基于多路径的作用机制研究
熊奇英, 熊立
How Does Brand Attachment of Live Streaming Hosts Enhance Their Online Sales? A Mechanism Study Based on Multiple Paths
XIONG Qi-ying, XIONG Li
江西财经大学学报 . 2022, (2): 28 -39 .