品牌契合、消费者品牌价值创造与品牌价值—

郭爱云1，2，杜德斌1

Brand Fit, Value Creation of Consumer Brands and Brand Value: An Analysis Based on Corporate WeChat Public Account

GUO Ai-yun1,2, DU De-bin1

江西财经大学学报 . 2018, (03): 218 .