O2O Business Model: A Study of Coordination Mechanism for Marketing Channel Conflicts from the Perspective of Consumers’ Transaction Cost

Contemporary Finance & Economics ›› 2016, Vol. 0 ›› Issue (06): 411-.

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O2O Business Model: A Study of Coordination Mechanism for Marketing Channel Conflicts from the Perspective of Consumers’ Transaction Cost

ZHENG Li, ZHAO Yue-jiao

(Shandong University, Jinan 250100, China)

Published:2021-01-21

Abstract

ZHENG Li, ZHAO Yue-jiao. O2O Business Model: A Study of Coordination Mechanism for Marketing Channel Conflicts from the Perspective of Consumers’ Transaction Cost[J]. Contemporary Finance & Economics, 2016, 0(06): 411-.

O2O Business Model: A Study of Coordination Mechanism for Marketing Channel Conflicts from the Perspective of Consumers’ Transaction Cost

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