Consumer Behavior and Bandwagon Effect: Evidence from“Double Eleven”Online Shopping

Contemporary Finance & Economics ›› 2016, Vol. 0 ›› Issue (07): 406-.

Consumer Behavior and Bandwagon Effect: Evidence from“Double Eleven”Online Shopping

XI Ming-ming, ZHU Li-meng

（Jiangxi University of Finance and Economics, Nanchang 330013, China）

Published:2021-01-21

Abstract

XI Ming-ming, ZHU Li-meng. Consumer Behavior and Bandwagon Effect: Evidence from“Double Eleven”Online Shopping[J]. Contemporary Finance & Economics, 2016, 0(07): 406-.

Consumer Behavior and Bandwagon Effect: Evidence from“Double Eleven”Online Shopping

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