A Study of the Sponsorship Strategy for Latecomers to Improve their Global Brand Image: An Case Analysis of LINING and PEAK

Contemporary Finance & Economics ›› 2016, Vol. 0 ›› Issue (07): 400-.

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A Study of the Sponsorship Strategy for Latecomers to Improve their Global Brand Image: An Case Analysis of LINING and PEAK

FU Hui-fen, LAI Yuan-wei

(University of International Business and Economics, Beijing 100029, China)

Published:2021-01-21

Abstract

FU Hui-fen, LAI Yuan-wei. A Study of the Sponsorship Strategy for Latecomers to Improve their Global Brand Image: An Case Analysis of LINING and PEAK[J]. Contemporary Finance & Economics, 2016, 0(07): 400-.

A Study of the Sponsorship Strategy for Latecomers to Improve their Global Brand Image: An Case Analysis of LINING and PEAK

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