Types and Features of Brand “Fans” on WeChat Official Platform: A Cluster Analysis of Self-Expressive Brands, Brand Loyalty, Brand Love and Brand WOM

Contemporary Finance & Economics ›› 2016, Vol. 0 ›› Issue (08): 387-.

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Types and Features of Brand “Fans” on WeChat Official Platform: A Cluster Analysis of Self-Expressive Brands, Brand Loyalty, Brand Love and Brand WOM

YIN Shi-min, NIU Yong-ge, LI Wei

（Sichuan University, Chengdu 610064, China）

Published:2021-01-21

Abstract

YIN Shi-min, NIU Yong-ge, LI Wei. Types and Features of Brand “Fans” on WeChat Official Platform: A Cluster Analysis of Self-Expressive Brands, Brand Loyalty, Brand Love and Brand WOM[J]. Contemporary Finance & Economics, 2016, 0(08): 387-.

Types and Features of Brand “Fans” on WeChat Official Platform: A Cluster Analysis of Self-Expressive Brands, Brand Loyalty, Brand Love and Brand WOM

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