Abstract: Whether corporate internal entrepreneurial strategy can be put into practice lies in the carrying out by the employees. Based on the job characteristics model, the affective events theory and Maslow’s Hierarchy of Needs, this study constructs a model of job characteristics affecting internal entrepreneurial behavior with work affect as the intervening variable and material incentive satisfaction as the moderating variable, on which an empirical analysis is conducted with 1426 valid samples from questionnaire surveys. The results reveal that job characteristic has a significant positive impact on employee entrepreneurial behavior, that work affect can play a partial intermediary role between job characteristics and internal entrepreneurial behavior, and that employee’s satisfaction with material incentive can not only moderate the relationship between job characteristics and employee’s positive affect, but also enhance the mediation effect of the positive affect.

Key words: job characteristic; positive emotion; negative emotion; material incentive satisfaction; employee entrepreneurial behaviors