Abstract: Strategic flexibility can help enterprises adapt to the environmental changes, but there is no consensus reached as to the impact of strategic flexibility on business performance, for the relationship between the two has a high situation dependence. On the basis of the attention-based view and the resource-based view, this paper tries to study the relationship among strategic flexibility, entrepreneurial orientation and market competitive intensity. It takes the data from 221 firms in China as samples to conduct an empirical test on the three-dimensional interaction model with the method of regression analysis. The findings show that strategic flexibility can promote business performance, that entrepreneurial orientation can strengthen the promotion effect of strategic flexibility on business performance, and that when the market competitive intensity is weaker, entrepreneurial orientation will have a stronger moderating effect on the relationship between strategic flexibility and business performance.

Key words: strategic flexibility; entrepreneurial orientation; market competitive intensity; three-dimensional interaction