Abstract: Taking the top ten blacklisted corporations in 2013 as the research samples, this paper conducts a selective presentation analysis. Then taking China’s top 100 listed corporations as samples, it conducts a thematic analysis based on the keywords and statements from the reports made by the chairman of the board and the press releases of performance, which are published on their websites. The results show that there exist impression management behaviors in the internet investor relationship management of the listed corporations, with typical characteristics of selective presentation and intense positive thematic bias, which may mislead the investors. Therefore, it is necessary to bring them into the scope of supervision and regulation, and try to design innovative regulation mechanism with proper guidance and enhanced regulation, so as to provide due guarantee to the protection of the investors’ interests and the continuous healthy development of capital markets in China.

Key words: internet; investor relationship management; impression management; selective presentation; thematic bias